Competitive Landscape
understanding your existing competitive landscape and understanding how it is changing is a crucial underpinning of any strategy.
which consumers, markets, competitors are in growth, which are in decline – how is the market changing and what are the forces that are changing it
are the channels blurring, is the world order changing, are there new entrants with different business models on the horizon?
from macro-economics to margin pools, from Pestles, SWOTs and Porters 5 forces – we use a variety of simple tools that you know and approaches that are new, to help you deeply understand your market in a way that you have not understood it up until now.
we use the insights to tease out the gaps, the opportunity areas and the emerging threats.
from here we will work with you to start to build the strategic hypotheses that can form the foundations of your future strategy.
and it all starts with you, your people and your marketplace.
New market entry
entering new markets – whether they are new geographies or new market sectors, is a big deal.
new competitors, new consumer behaviors, new market practices and structures are all challenges that must be understood.
our assessment is bespoke to the needs of the client to get under the skin of the critical elements.
as with everything we do, we keep it simple, we will be direct in our findings,
we will provide you with disruptive thinking and we will be rapid
markets move quickly – so do we.
Business Diagnostics
how well do you know your business?
when is the last time you stood back from your business and looked at how it had developed to this point?
how have the dynamics changed?
where is your growth coming from now vs 5 years ago?
which are your winning elements and where are you losing out?
your business is made up of interconnected teams and functions – how is each of the parts working?
we help you to stand back and review your business, to benchmark it against others in your market and beyond.
we work with your people, not judge them
we help you to understand what is working well and what could do with improvement
we keep it simple, we will be direct and we will challenge you