David is a change agent, an unconventional and disruptive influence, exploring what could be next and inspiring the next generation of thought leaders.
“After 20 years living and working across the globe for BP, M&S, Motor Fuel Group & Compass Group, partnering with many of the world’s leading physical and digital businesses, David has assembled a suite of simple but disruptive approaches to strategy development, market and business assessment, proposition differentiation and individual and business capability development”
Dystraction was founded to bring simple, direct, disruptive & rapid tools for businesses who want to transform from within.